James Mackay MSc
Instructional Designer | E-Learning Specialist

Unlock Potential: Drive Business Success Through Targeted
E-Learning!

Ideal for businesses looking to cultivate brilliance with personalised e-learning solutions, designed to enhance individual capabilities, drive collective excellence, and ultimately contribute to peak performance.

Say Goodbye to Ineffective Learning & Development Solutions

As a Learning and Development officer, do you tire of ineffective learning solutions that consume valuable time, fail to enhance skills, and are simply uninteresting?

Let me help you overcome the disappointment of inefficient learning, let’s craft you a customized solutions for individual learners, promoting engagement, skill advancement, and ongoing enhancement for overall effectiveness.

How We Work Together

A simple process to turn ideas in to fully functioning e-learning solutions for your colleagues.

Discovery Discussion

Let's begin discussion with your goals, understanding your needs.

I’ll create a tailored strategy for your business training objectives, ensuring a solid foundation for success.

Research Content

Together we craft content that highlights your solution and resonates with your colleagues.

This develops compelling content that addresses the real issues and creates meaningful experience.

The Training Content

Together we craft content that highlights your solution and resonates with your colleagues.

This develops compelling content that addresses the real issues and creates meaningful experience.

Portfolio

Profile Picture Feb2023

With over 20years of experience within the educational technology sector James is perfectly placed to help you develop meaningful training.
He follows an agile approach to instructional design. This helps to ensure that the end results are delivered in a timely manner and are focused on the end user.

Client Feedback

"James has a mastery to make complex ideas sound simple in learning materials."

"Rapid and timely responses to questions makes working with James a great experience. I can highly recommend him."

"A great professional, James has an eye for the detail while also firmly in control of the bigger picture."

"James was always ready and willing to give an alternative explaination, it really helps."

Thinking Space

I love learning and innovating where possible. Thinking Space is my version of a blog. You can read my ideas and thoughts surrounding the area of Learning and innovating.
Below you can find a few of my recent publications.

E-Learning Mixology Lab, Top Secret Mixes to make e-learning better.

The Secret Mix That Will Make Your ELearning a Winner

E-learning holds incredible potential but often falls short due to poor design. Discover the secret mix: combining motivation, practice, and live support to transform your e-learning programs into powerful tools for growth and success.
Lady sitting in front of computer screen, with a warning sign on screen saying "Warning Knowledge Check Needs Updating"

Empowering the Weak Knowledge Check with Learner Confidence

Discover the secret to making knowledge checks more than just a tick-box exercise. By incorporating confidence scores, contextual questions, and detailed feedback, you can turn assessments into powerful tools that drive real learning outcomes.
To make a good training experience content and design need to be considered

If Content is King, then Design is Queen

Content might be king, but design is the queen that ensures success. This article delves into the vital role of design in learning and training initiatives, highlighting how visual appeal and usability transform content into a powerful tool for driving engagement and change.
man with paper being poured in to his head

Knowledge Banking

What's wrong with despositing knowledge, or knowledge banking? It's ineffective. A holistic approach help make learning memorable and stick. Read on to learn why they're so different.
My weekly plan for my first week of personal scrum

My first week of Personal Scrum

Having completed the Google Certificate in Project Management, I decided my life was very VUCA, and looked to adopt an Agile Approach. This is a reflection on my first week of using "Personal Scrum" a framework created by Simon Kneafsey.

E-Learning and Maslow’s Needs

Abraham Maslow's hierarchy of Motivational Needs remains as relevant today as it did more than half a century ago. In this article I explore how we can meet learners needs within E-Learning to help get them into the learning zone.