James Mackay MSc
Instructional Designer | E-Learning Specialist

Unlock Potential: Drive Business Success Through Targeted
E-Learning!

Ideal for businesses looking to cultivate brilliance with personalised e-learning solutions, designed to enhance individual capabilities, drive collective excellence, and ultimately contribute to peak performance.

Say Goodbye to Ineffective Learning & Development Solutions

As a Learning and Development officer, do you tire of ineffective learning solutions that consume valuable time, fail to enhance skills, and are simply uninteresting?

Let me help you overcome the disappointment of inefficient learning, let’s craft you a customized solutions for individual learners, promoting engagement, skill advancement, and ongoing enhancement for overall effectiveness.

How We Work Together

A simple process to turn ideas in to fully functioning e-learning solutions for your colleagues.

Discovery Discussion

Let's begin discussion with your goals, understanding your needs.

I’ll create a tailored strategy for your business training objectives, ensuring a solid foundation for success.

Research Content

Together we craft content that highlights your solution and resonates with your colleagues.

This develops compelling content that addresses the real issues and creates meaningful experience.

The Training Content

Together we craft content that highlights your solution and resonates with your colleagues.

This develops compelling content that addresses the real issues and creates meaningful experience.

Portfolio

Profile Picture Feb2023

With over 20years of experience within the educational technology sector James is perfectly placed to help you develop meaningful training.
He follows an agile approach to instructional design. This helps to ensure that the end results are delivered in a timely manner and are focused on the end user.

Client Feedback

"James has a mastery to make complex ideas sound simple in learning materials."

"Rapid and timely responses to questions makes working with James a great experience. I can highly recommend him."

"A great professional, James has an eye for the detail while also firmly in control of the bigger picture."

"James was always ready and willing to give an alternative explaination, it really helps."

Thinking Space

I love learning and innovating where possible. Thinking Space is my version of a blog. You can read my ideas and thoughts surrounding the area of Learning and innovating.
Below you can find a few of my recent publications.

JavaScript why I found it an important skill to learn to improve Articulate Storyline

Why I Finally Decided to Learn JavaScript

In this article I explore why I found JavaScript an important skill to learn to improve Articulate Storyline 360. Explain the problem and the solution.
Screen showing classic arcade game scene with the words Game over.

Game over! Misuse and Abuse of Gamification

This article explores why the application of game components is not gamification of learning. It also explores how this can have a serious negative effect on the quality of the learning that can be achieved.

Changing Minds, One Question at a Time

Scenario based learning offers a really powerful tool to help bring about Oraganisation and Behavioural change.
The images show the two persona templates for April and Sam.

Let Me Introduce You to April and Sam

Persona are a useful tool for understanding are learners. They provide us with useful and relevant reminders. This article explores in more detail what they are and how we might create them.

Making Learning Bloom-ing Marvelous Again

After understanding the challenges of using Bloom's Taxonomy James reimagines a new diagram. The new diagram helps address the challenges and makes it easier to use.
The image shows an instructor presenting a powerpoint with confused students on the left, on the right an instructor is helping someone solve their problem to success.

From Sage on the Stage
to Guide on the Side

Moving beyond traditional knowledge transfer and to more effective method of instruction. In this article I explore the reasons for why I believe moving to a guide on the side approach is the right way to go.