This is a sample from a recent project that I helped to develop. In this piece, we looked at Gleicher’s Formula for Change. There were three key takeaways that we wanted learners to have. Firstly, the relationship of the variables on the left is a multiplication. This leads to the second point, that small incremental changes of the variables on the left have a huge impact on the amount of resistance we can overcome. Finally, those extremes will end up damaging the effect: You need some Dissatisfaction, some Vision of a brighter future, and some first steps for the formula to work. Equally, too much of any of these three variables and you can end up building resistance.

I invite you to have a play and see for yourself how this works. See how I turned the experience from telling the learner, to letting the learner explore the experience and getting a deeper understanding of the formula.

- Learning Theory
- Storyboarding
- Feedback and feedforward
- User Experience

- Articulate Storyline 360
- Illustrator
- Figma
- Word

If you want to read more about how I made this project, click the link below.